Monthly Archives: January 2010

NuvaRing Tops List of Most Visited Sites Via TV

By George Koroneos | Published: January 14, 2010
Image by urbanlatinfemale via Flickr Market-analyst firm Manhattan Research, on Tuesday, released a list of the top branded pharma Web sites based on traffic generated from consumer television ads. Topping the list was the contraceptive NuvaRing, which was all over television this past year. Cialis and Latisse round out the top three Web sites. Manhattan Research tracked about [...]
Posted in E-Media, Marketing | Tagged , , , , | 3 Comments

Europe: Not Out of the Antitrust Woods Yet

By Julian Upton | Published: January 14, 2010
Guest blog from Pharm Exec Europe’s Brussels correspondent, Reflector. The new year has started with a grim reminder that last year’s heat over competition in the European pharmaceutical sector has not been dissipated by the winter’s frosts. Before January was a week old, the European Commission (EC) announced that it had opened a formal antitrust [...]
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JP Morgan Healthcare Conference Marked by Hesitant Optimism

By Pharm Exec | Published: January 13, 2010
Guest blog by Audrey S. Erbes, Principal, Erbes & Associates While last year’s meeting was dominated by the global economic crisis and its impact on the healthcare industry, this year’s presenters tried to give investors a glimmer of hope for better outcomes in the future. The fear that darkened moods of attendees in 2009 was gone [...]
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Cold Cuts: Merck Layoffs Loom

By Reid Paul | Published: January 7, 2010
Image via Wikipedia It is not just cold outside these days, as Merck & Co. makes some cold hard decisions. Following on the heels of its now closed acquisition of Schering-Plough, Merck is making significant job cuts across its operations. Some 16,000 jobs are expected to be eliminated in total as a result of the merger. According [...]
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EU Pharma Policy 2010: Resolutions? Yes. Solutions? Maybe.

By Julian Upton | Published: January 4, 2010
Guest blog post by Reflector, Pharm Exec Europe’s Brussels correspondent. There was a new air of hope and confidence among officials and diplomats at the turn of the year in Brussels — or at least there would have been if anyone had been at work. 2010 promises a new beginning with the entry into force of [...]
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