PharmExec Blog

7 Comments

  1. Posted November 4, 2009 at 5:33 pm | Permalink

    How much has it cost?

    Any guesses?

  2. George Koroneos
    Posted November 4, 2009 at 5:43 pm | Permalink

    I’m waiting on an interview. Maybe tomorrow.

  3. George Zorbas
    Posted November 5, 2009 at 9:29 am | Permalink

    An estimate of the the logo redo is about $10M.
    Repositioning of the corporate image is appropriate and timely, with Wyeth acquisition. There other elements to this campaign than just the logo modification.

  4. olivia
    Posted November 5, 2009 at 11:12 am | Permalink

    It’s really important to get that logo changed, it’s not like a single consumer would notice, but the stressed out ex-employees really appreciate it.

  5. George Exeter
    Posted November 5, 2009 at 11:22 am | Permalink

    Thanks, Pfizer for vaccinating all your employees for seasonal flu for free. We can’t get the kids over 3 flu shots because they are not “high risk”. Why? Because they are ALL GONE. How is this” working together for a healthier world”?

    Looking out for your self first.. starts at the top.

  6. Posted November 6, 2009 at 4:41 pm | Permalink

    Most people don’t know this but the Pfizer logo was refer to as the pfizer Football.

  7. Posted January 7, 2010 at 11:09 am | Permalink

    I haven’t noticed the pfizer had changed its logo just until this moment. This obviously means that pfiezer is getting wealthier than ever.

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