PharmExec Blog

On-Demand Webcast: Develop Competitive Advantage Through Business Analytics in the New Pharma Commercial Model

Originally Recorded on September 14, 2009

As we all know, the industry is facing trends that will continue to erode profitability if the sales and marketing model does not change. The image of a new commercial model is now starting to emerge – and although the details are far from clear, the basic components are there in terms of some of the things that the industry needs to achieve.

One of the trends in the new commercial model is for companies to make smarter sales and marketing decisions based on deeper analytical insights—and to develop these competencies in house to create a clear and distinct competitive advantage. Organizations that use business analytics today drive value and better decisions across the business—and those that make the better decisions now are the ones who will ultimately succeed in the new commercial model. The Webcast will help corporate decision makers like you better understand why transformational business analytics is a game changer for Pharma that will:

* Uncover real intelligence within your organization.
* Solve complex business problems.
* Help you understand who your high-value customers are.
* Create a clear and distinct competitive advantage.
* Drive sustainable growth through innovation.

Register Free at

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