Monthly Archives: July 2009

Is a Swine Flu Vaccine Backlash on the Cards?

By Julian Upton | Published: July 23, 2009
Image by The Artifex via Flickr The risk of over-production has paid off: world orders for swine vaccines will see billions of dollars in extra revenue for the biggest pharma companies. GlaxoSmithKline, Roche, Sanofi-Aventis, Novartis, and Baxter are all expected to report very healthy first-half earnings as a result of a wealth of government contracts for [...]
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Relationship Marketing Study Shows Breaks Down Online Drug Convo

By George Koroneos | Published: July 22, 2009
Ambien is a huger seller and has a massive presence online, as affirmed by a study from new media agency Razorfish measuring social influence marketing—the strength that peer influencers have on different brands—across several industries. The brands in the study were given a social influence marketing (SIM) score that measured two attributes—the total share of consumer [...]
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New NIH Leader Backs Personalized Medicine

By Jill Wechsler | Published: July 22, 2009
Image by Getty Images via Daylife No one was surprised last month when the White House nominated world-famous geneticist Francis Collins for the top job at the National Institutes of Health (NIH). The driving force behind NIH’s Human Genome Project for 15 years, Collins is experienced in managing large research projects and big budgets and in [...]
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Statins Get Boost from New Study

By Sarah Houlton | Published: July 22, 2009
Image via Wikipedia Statins should be given to people with high blood pressure or diabetes, even if they don’t have heart disease, according to a study published in the British Medical Journal. While several studies have shown that statins benefit those with cardiovascular disease, this is the first large study which looked at statins as primary [...]
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The EC Admonishes European Pharma, European Pharma Celebrates

By Julian Upton | Published: July 17, 2009
Despite the rhetoric, the climax of the European Commission’s antitrust investigations — instigated with dawn raids on the major pharma companies by EC Competition Commissioner Neelie Kroes last year — has been more of a whimper than a bang. Pharm Exec Europe’s EU correspondent Reflector goes so far as to say “Big Pharma is not opening [...]
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