Monthly Archives: July 2009

GSK Signs $120M Deal to Market DMab Overseas

Image via Wikipedia In an effort to boost its sales force without hiring more sales reps, Amgen announced on Tuesday that it has signed a deal with GlaxoSmithKline to co-market its osteoporosis treatment denosumab—currently pending FDA approval. GSK will paying $120 million up front (along with royalties) to mutually market denosumab, or DMab, in regions […]
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Pfizer Joins Twitter Fray

Image via Wikipedia The Internet was aflutter this week when word got out that Pfizer had taken the dive into Twitter, the micro blog site that’s being touted as the next big social media tool by some and a dying fad by others. Twitter works by allowing users to enter a 140-character-or-less tidbit of information […]
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NHLBI Cans Sildenafil Study After Reports of Severe Pain

Image via Wikipedia The National Heart, Lung, and Blood Institute (NHLBI) announced, on Tuesday, that it was ending a clinical study involving Pfizer’s Revatio (sildenafil), a hypertension treatment and the active ingredient in Viagra, due to safety concerns. According to a lengthy release from the Institute, researchers realized that the patients in the study for […]
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Hamburg Shifts Boxes at FDA

Image via Wikipedia Typical of new administrations, FDA commissioner Margaret Hamburg is moving around some staff functions and bringing in new faces, but holding off on major reorganizational changes at the agency. There will be a new “food czar”—a deputy commissioner of food—but not a comparable official in charge of drugs, biologics and medical devices. […]
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Relationship Marketing Study Shows Breaks Down Online Drug Convo

Ambien is a huger seller and has a massive presence online, as affirmed by a study from new media agency Razorfish measuring social influence marketing—the strength that peer influencers have on different brands—across several industries. The brands in the study were given a social influence marketing (SIM) score that measured two attributes—the total share of […]
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