PharmExec Blog

LyonHeart Sends Love to Uganda


The spirit of giving hit close to home this year for i.HUG, a nonprofit presided over by Pharm Exec’s very own Joanna Breitstein. The organization received a remarkable $17,400 donation from the healthcare ad agency LyonHeart, which offers hope to the children in Uganda who need it the most.

LyonHeart decided to refurbish its old computers, and sold 65 Macs and PCs for a small donation—but enough to support a significant portion of i.HUG’s costs to provide education, medical care, and other relief to 85 orphans and underprivileged children living in complete poverty in Kabalagala, Uganda.

The check was presented to Joanna Breitstein by LyonHeart’s CEO Anne Devereux at a ceremony to kick off the company’s annual fundraising drive for the United Way.

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