Monthly Archives: November 2008

HBA Leadership Conference: Day 2

Beth Rogers, CEO of communications training firm Point Taken Consulting, led HBA workshop attendants through PowerPoint Karaoke. The random display of information on slides, like lyrics that roll on a screen, is behind this training tool that allows participants to think on their feet and clearly present information. Rogers founded the company in 2002 after […]
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Conversation with Eisai’s Lonnel Coats

“The phones are ringing,” said Lonnel Coats, president of Eisai and a plenary speaker here at HBA’s Leadership Conference. “There’s a lot more opportunity, but also a lot more white noise.” Coats is referring to the pressure that cash-strapped biotechs are feeling to sell out and says he gets no less than five calls a […]
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PhRMA and the New Physician Marketing

I was amazed at the more than 700 women attending the 2008 Women’s Healthcare Business Association (HBA) national conference today. As a first timer at the event (distinguished by the bright orange sticker on my name badge), it was easy to engage in conversations—even for those weary of the press. And for marketers, there was […]
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HBA Leadership Conference: Day 1

Reporting to you from Chicago at the Sixth Annual Healthcare Businesswomen’s Association leadership conference, where the story—set in this city of the new US President—is all about change. The Pharm Exec crew arrived in a surprisingly tranquil Windy City—the only explanation that it was the calm after the storm of Tuesday’s election. Certainly, many HBA […]
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GSK to Cut 1,800 Sales Positions (Updated)

GlaxoSmithKline, today, announced that it is restructuring its US pharmaceutical sales organization. The plan will include elimination of 1,800 sales rep positions by year end. The cuts will affect approximately 1,000 employees and an undetermined number of support staff. A spokesperson told Pharm Exec that some reps will be moved to the company’s expanding vaccine […]
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