Beth Rogers, CEO of communications training firm Point Taken Consulting, led HBA workshop attendants through PowerPoint Karaoke. The random display of information on slides, like lyrics that roll on a screen, is behind this training tool that allows participants to think on their feet and clearly present information.
Rogers founded the company in 2002 after experiencing stage anxiety due to a lack of technical support. As a product manager of RPR Pharmaceuticals at the time, she found herself in front of thousands of people without any slides and only knowledge of techniques on how to look confidant.
â€œI realized the better you can deliver, the better you can overcome any challenge,â€ said Rogers. â€œAt that moment I thought, I want to do this for a living. There is great relief knowing you can handle the pressure.â€
Aside from technical difficulties, there are always complicated slides, data, and even some types of audiences that can negatively accentuate the situation, especially when trying to sell a product or prove a marketing plan. Before the next time your palms feel moist or your mouth becomes dry, remember these three tactics to peak your presentation performance:
- Thereâ€™s no way getting around complicated, heavily-data driven content in pharma. Rogers advises the implementation of storytelling to help guide audience members through a presentationâ€™s elements. â€œWe are story based as humans and that is how we remember things.â€
- Looking confidant is different than feeling confidant. According to Rogers, everyone sees how you look but nobody knows what you feel. Use a strong, animated voice and have an opened balance stance.
- Personal credibility. â€œIn this industry, trust is everything. Itâ€™s a very ethical industry with high level expectations,â€ says Rogers. â€œIn order to believe you are credible, from a delivery prospective, you need to be authentic and use presentation materials as support.â€