The Wall Street Journal posted the full video of the new Lipitor television spot. It’s very similar to the old Dr. Jarvik ads, but without the celebrity spokesperson. Pharm Exec will have more on the campaign relaunch in Wednesday’s newsletter.
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Pfizer Brings Back Lipitor Ad Minus Jarvik
The Wall Street Journal posted the full video of the new Lipitor television spot. It’s very similar to the old Dr. Jarvik ads, but without the celebrity spokesperson. Pharm Exec will have more on the campaign relaunch in Wednesday’s newsletter.