Monthly Archives: September 2008
Simply Genius: Prix Galien USA 2008 (photos)
Click here to view a slideshow from Prix Galien 2008
The 2008 Prix Galien USA is in the books, and Pharm Exec was in attendance at New York’s Museum of Natural History to take in all the festivities. Pfizer, Merck, Alexion, Wyeth, and Celgene were all recognized for their work in advancing science in both the [...]
Posted in Biotech, Events, People Tagged Alexion, Biotech, Celgene, Charlie Rose, Elie Wiesel, Merck, Pfizer, Prix Galien, Wyeth Leave a comment
Chantix Nabs Top Doc Ad
When 5,742 physicians opt in voting for their favorite medical journal ads over utilizing spare time that never comes, you know it’s a big deal. And yesterday at The Doctor’s Choice awards luncheon sponsored by the Association of Medical Media (AMM), their input was not only showcased on a most refined level but also indicative [...]
Posted in Events, Marketing, R&D Tagged Alcon, Association of Medical Media, Awards, Cymbalta, Dean Tepper, Doctor's Choice, GSW, Lilly, Merck, Pfizer, Professional Marketing, Salix Leave a comment
UBS Life Science Conference Dominated by Wall Street Drama
The UBS meeting’s annual Global Life Sciences Conference this week in Manhattan confronted a unique nexus of Wall Street’s manic behaviors resulting from the nation’s financial crisis and the heavy presence of security on the streets and at the conference hotel as the Sept. 22-25 meeting coincides with nearby UN sessions. These events heightened the [...]
The Truth About Closed-Loop Marketing
Pharma sales forces were out, well, in force for a two-day leadership summit put on by the Center for Business Intelligence this week in Philadelphia. As a newbie on the pharma reporting scene, I eagerly await these conference opportunities…especially the ones that deal with important sales management topics. This conference, in particular, presented sessions on [...]
Posted in Marketing, Meetings, Sales Tagged AstraZeneca, AZ, Center for Business Intelligence, closed-loop promotion, conference, e-detailing, Marketing, Matt Pammer, sales force Leave a comment

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