http://blog.pharmexec.com/2008/04/04/prsa-day-2-join-the-conversation/ The Business of Pharmaceuticals Wed, 08 Feb 2012 14:53:10 -0500 hourly 1 http://blog.pharmexec.com/2008/04/04/prsa-day-2-join-the-conversation/comment-page-1/#comment-543 Katie Fri, 04 Apr 2008 21:42:58 +0000 http://blog.pharmexec.com/2008/04/04/prsa-day-2-join-the-conversation/#comment-543 Great re-cap Megan! I'm glad that Ed delivered some good Social Media brain candy for the healthcare PR gurus! Great re-cap Megan! I’m glad that Ed delivered some good Social Media brain candy for the healthcare PR gurus!

]]> http://blog.pharmexec.com/2008/04/04/prsa-day-2-join-the-conversation/comment-page-1/#comment-540 J Texada Fri, 04 Apr 2008 20:14:24 +0000 http://blog.pharmexec.com/2008/04/04/prsa-day-2-join-the-conversation/#comment-540 I think Ed may have mentioned some of the 2.0 projects that I work on in his presentation. I work for an organization where our reputation is everything, and we have really started testing the social media waters. So far the water is fine. It took a was a good deal of strategic planning, and internal education to get to this point but our goal is to be where our audience is, and we understand that our audience is not in just one place. I think Ed may have mentioned some of the 2.0 projects that I work on in his presentation. I work for an organization where our reputation is everything, and we have really started testing the social media waters. So far the water is fine. It took a was a good deal of strategic planning, and internal education to get to this point but our goal is to be where our audience is, and we understand that our audience is not in just one place.

]]> http://blog.pharmexec.com/2008/04/04/prsa-day-2-join-the-conversation/comment-page-1/#comment-539 Dan Keeney, APR Fri, 04 Apr 2008 19:24:43 +0000 http://blog.pharmexec.com/2008/04/04/prsa-day-2-join-the-conversation/#comment-539 Thanks for the report. Ed is a client of mine and has often pointed out how verbose my writing can be. I agree completely with the thoughts expressed (by him and you) that we have to adapt of go the way of the 8-track (everyone under 40 has no idea what that refers to, I guess). The challenge is to be compelling and persuasive in 140 characters or less. UGH! Thanks for the report. Ed is a client of mine and has often pointed out how verbose my writing can be. I agree completely with the thoughts expressed (by him and you) that we have to adapt of go the way of the 8-track (everyone under 40 has no idea what that refers to, I guess). The challenge is to be compelling and persuasive in 140 characters or less. UGH!

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