http://blog.pharmexec.com/2008/03/11/mark-stevens-god-and-the-sales-pitch/ The Business of Pharmaceuticals Wed, 08 Feb 2012 14:53:10 -0500 hourly 1 http://blog.pharmexec.com/2008/03/11/mark-stevens-god-and-the-sales-pitch/comment-page-1/#comment-305 Robert Buccino Fri, 14 Mar 2008 14:38:39 +0000 http://blog.pharmexec.com/2008/03/11/mark-stevens-god-and-the-sales-pitch/#comment-305 Haven't yet read the book, but the principles seem sound, particularly if your "product" is a service and if it's difficult to evaluate its quality by any true objective standards. Trust, understanding, friendliness, and willingness to stand behind what you offer 100% will always attract and keep clients and customers, even if what you're selling isn't the newest, smartest, sexiest, etc. Question is, does Stevens have more insight than these commonplaces alone, or is the book simply just a series of catchy soundbites? Haven’t yet read the book, but the principles seem sound, particularly if your “product” is a service and if it’s difficult to evaluate its quality by any true objective standards. Trust, understanding, friendliness, and willingness to stand behind what you offer 100% will always attract and keep clients and customers, even if what you’re selling isn’t the newest, smartest, sexiest, etc. Question is, does Stevens have more insight than these commonplaces alone, or is the book simply just a series of catchy soundbites?

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