Monthly Archives: February 2008

Attacks on Pharma: Is the Quality Getting Better?

We read a lot of critiques of the pharma industry, and frankly many of them leave a lot to be desired in terms of logic, clarity, and thoughtfulness. For an example of the opposite—a truly clear and scorching attack, let us recommend to you a document prepared by Dr. Joseph Glenmullen, a Clinical Instructor in […]
Posted in Legal, Safety | 1 Comment

Devlin to Head Concentric's Consumer Shop

After eight years at CCA Advertising, Mike Devlin has left to join Concentric Advertising, as head of its new pharma consumer shop. This follows some of the general shuffling that’s taken place at CCA Advertising since inVentiv’s $65 million buyout of the company. Some report that CCA is pushing much of its consumer work under […]
Posted in Marketing, People | 1 Comment

Pharm Exec News Analysis : February 1, 2008

Vytorin Scripts Plummet In the wake of the ENHANCE study, new prescriptions of the cholesterol-lowering drug Vytorin are dropping drastically, but calls to sales reps by physicians are on the rise. Click to read full story>>> Vermont Amends Data Mining Law After watching similar legislation barring data mining for Rx info get shut down in […]
Posted in Strategy | Leave a comment
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