PharmExec Blog

Pharm Exec News Analysis : February 1, 2008

Newspaper LogoVytorin Scripts Plummet
In the wake of the ENHANCE study, new prescriptions of the cholesterol-lowering drug Vytorin are dropping drastically, but calls to sales reps by physicians are on the rise.
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Vermont Amends Data Mining Law
After watching similar legislation barring data mining for Rx info get shut down in Maine and New Hampshire, Vermont changes tactics and amends its law.
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Hold That Call: Physician Detailing Preferences Revealed
Doctors have always considered detailing a necessary evil, but a new survey breaks down just how hard (or easy) it is for sales reps to get face time with physicians.
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