Monthly Archives: January 2008

Live from ePharma Summit 2008: Integrating the Total Marketing Package

What’s wrong with the way pharma uses e-marketing? At the annual ePharma Summit, a panel of former e-marketers agreed that too many companies think of e-strategies as a separate marketing component rather than as part of a holistic approach. “Web sites are a natural point of integration,” said moderator Peter Justason (above) of Johnson & […]
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Live from ePharma Summit 2008: When Will Pharma Get into Social Media?

The topic of healthcare is more discussed on the Internet than Britney Spears—and it’s second only to money. But pharma still hasn’t managed to harness the Web to its full potential. That’s the consensus of a panel of industry experts at this year’s ePharma Summit, taking place today in Philadelphia. The biggest reason? Fear. It […]
Posted in E-Media, Marketing | 2 Comments

Pharm Exec News Analysis • January 25, 2008

Here are this week’s top news stories, as reported on FDA Puts Kibosh on DTC User Fee Program In a surprising but not completely unexpected move, FDA announced last week that its DTC user fee program was dead on arrival. Feds cite lack of funding as main reason. Click to read more>>> Vytorin Study […]
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Pfizer Offshores Time-Wasting Work

Don’t miss the current issue of Fast Company magazine, which features a look at a fascinating new program at Pfizer. It seems that in the wake of the company’s deep layoffs, Jordan Cohen, senior director of organizational effectiveness, started looking at what executives were doing and discovered that lots of it consisted of menial tasks—researching, […]
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Vytorin DTC Ads Pulled from TV

Merck and Schering-Plough have temporarily pulled the plug on their popular ad campaign for Vytorin just days after releasing news that the cholesterol-treatment didn’t reduce arterial plaque in a recent clinical trial. Trial results showed that the billion-dollar drug worked no better than Zocor, a cheaper drug found in Vytorin, the Associated Press reports. Vytorin, […]
Posted in Marketing | 1 Comment
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