http://blog.pharmexec.com/2008/01/22/vytorin-dtc-ads-pulled-from-tv/ The Business of Pharmaceuticals Wed, 08 Feb 2012 14:53:10 -0500 hourly 1 http://blog.pharmexec.com/2008/01/22/vytorin-dtc-ads-pulled-from-tv/comment-page-1/#comment-25 Robert Kadar Thu, 24 Jan 2008 17:44:31 +0000 http://blog.pharmexec.com/2008/01/22/vytorin-dtc-ads-pulled-from-tv/#comment-25 Merck and Schering-Plough have a PR disaster on their hands. How they respond will play a big part in shaping public opinion about both the crises and how these companies are viewed. Pulling TV ads is a start, but there is much that they can be doing online to respond by say, launching a dedicated Web site, responding to articles and blog posts, employing the search engines, running targeted online banner campaigns and more. Merck and Schering-Plough have a PR disaster on their hands. How they respond will play a big part in shaping public opinion about both the crises and how these companies are viewed. Pulling TV ads is a start, but there is much that they can be doing online to respond by say, launching a dedicated Web site, responding to articles and blog posts, employing the search engines, running targeted online banner campaigns and more.

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