Here are this week’s top news stories, as reported on PharmExec.com:

More Prescriptions Through Learning: The Doctor’s Choice
New report finds that neither sales reps nor patient requests are the deciding factor when it comes to physician prescribing habits, information is—the more the better.
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(2)008: Licensed to Sell
Sales representatives will now need a license to sell their wares, according to new legislation approved last week in DC. The new law creates a list of zero-tolerance regulations, but experts wonder whether they will do anything to improve sales rep/physician relationships.
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DTC Report Finds Consumer Ads Lacking
New study finds that risks and side effects don’t get their fair share of time in television advertising. The authors cry out for more educational information in DTC ads—but is it necessary if the ads aren’t breaking the law?
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