Monthly Archives: January 2008

Live From ePharma Summit 2008: Regulatory Risks in Web 2.0

By George Koroneos | Published: January 30, 2008
Cynthia Phillips (right), director of regulatory advertising at Shire HGT, closed this year’s ePharma Summit with a conversation about managing regulatory risks in the world of Web 2.0. Here are some of her comments: Is the Web promotional labeling? DDMAC does not want to tell us what it is thinking; it just wants to hit us [...]
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Live From ePharma Summit 2008: Courting the Hispanic Consumer

By George Koroneos | Published: January 30, 2008
The United States’ Hispanic market is larger than the whole population of Canada, yet pharma can’t seem to grow its business with the Hispanic consumer, explained Jorge Daboub (right), VP marketing and business development of the Univision Television Group, today at the ePharma Summit. Some key facts on the Hispanic market: Hispanics tend to revere physicians [...]
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Live From ePharma Summit 2008: Benchmarketing e-Marketing

By George Koroneos | Published: January 30, 2008
This afternoon at ePharma Summit, ComScore Vice President Carolina Petrini (right) explained how to measure the impact of online branding. Her company tracked the online behavior of patients and prospects, examining whether they interacted with Rx Web branding. The bottom line: e-marketing tactics (display ads) work best for awareness Web sites work best for adherence and new [...]
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Live From ePharma Summit 2008: Pharma Online Creative

By George Koroneos | Published: January 30, 2008
Rich media took center stage at the ePharma Summit as a panel of online creative directors chatted about what new types of online advertising technology work best. Some of their examples: A Nuvaring ad with a drop-down menu that allows the user to print a coupon. A Nasonex ad with a Flash Media graphic that expands to [...]
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Live from ePharma Summit 2008: Is Doc Tech Coming of Age?

By George Koroneos | Published: January 30, 2008
“What do physicians want?” asked Robert Nauman (right), a principle with Biopharma Advisors, at a panel about physicians and technology at the 2008 ePharma Summit. “They want help finding information fast. I think there is interactive technology out there today that will help us get there.” New technologies don’t get picked up for several reasons:
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